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The 10:23 Event

At 10:23am on January 30th 2010, more than four hundred homeopathy sceptics nationwide took part in a mass homeopathic 'overdose' in protest at Boots' continued endorsement and sale of homeopathic remedies, and to raise public awareness about the fact that homeopathic remedies have nothing in them.

What is the 10:23 Event?

At 10:23am on January 30th 2010, more than four hundred homeopathy sceptics nationwide took part in a mass homeopathic 'overdose' in protest at Boots' continued endorsement and sale of homeopathic remedies, and to raise public awareness about the fact that homeopathic remedies have nothing in them.

Sceptics and consumer rights activists publicly swallowed an entire bottle of homeopathic 'pillules' to demonstrate that these 'remedies', prepared according to a long-discredited 18th century ritual, are nothing but sugar pills.

The protest aims to raise public awareness about the reality of homeopathy, and put further pressure on Boots to live up to its responsibilites as the 'scientist on the high street' and stop selling treatments which do not work.