Back in July, the 10:23 campaign were invited to work on a project with the BBC, as part of a wider documentary on homeopathy. The project involved 'QED Vodka' - a new, fictional, homeopathically-prepared vodka-based lifestyle drink.
Unfortunately, given the willingness of homeopaths involved in the documentary to admit to practices which were dangerous and unethical, the piece was dropped. However, all was not lost, and the footage was retrieved and edited - and ahead of an announcement this week of the 10:23 Campaign's plans for 2011 it's been released for your viewing pleasure.
The name of the vodka is, of course, taken from the 'QED conference' - the two-day science extravaganza which will feature as a centrepiece the 10:23 Campaign's next major protest, details of which will be formally announced on Wednesday. Tickets are still available, and it's not to be missed.