Ask many people what they think homeopathy is and you'll be told "it's herbal medicine" or "it's all-natural". Actually, it is neither of these.
Few people realise that homeopathy involves diluting substances so much that there's literally nothing left in them.
Homeopathy is an absurd pseudoscience, which survives today as a "complementary" or "alternative" medicine, despite there being no reliable scientific evidence that it works.
The 10:23 Campaign aims to raise awareness about the reality of homeopathy. This site will tell you how we know there is nothing in it, why the claims made by homeopaths are impossible, and why you should care.
The campaign is organised by the Merseyside Skeptics Society, a non-profit organisation for the promotion of scientific skepticism. More information about Merseyside Skeptics is available on their website.
If there is nothing in it, it can't do any harm, right? Wrong! Journalist and science writer Simon Singh MBE explains how homeopathy harms.
Boiron, the French manufacturer of many homeopathic products, is facing a $30m class action law suit in Canada. The suit alleges sales of Oscillococcinum, a homeopathic product marketed for flu-like symptoms, violate consumer protection laws.
We here at the 10:23 Campaign will be following the law suit with interest.
Not everyone uses the internet, so if you can't send them a link, download and print our flyer. Give it to family, friends - whoever you think may be interested. We're sure you will come up with some more creative uses too!